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Automotive consultancy and automotive consultants.
Team Targa have managed highly successful and high profile PR campaigns, gaining coverage in the national press and on terrestrial and satellite TV. Our experience is specific to the motor industry, and we have strong affiliations within world championship level motorsport. We can advise on sales and marketing strategy for low volume specilaist vehicles, with particular emphasis on low cost solutions to target your specific customer base.
When it comes to low volume production, niche vehicles, it is imperative that you know your client. Through detailed market research by our automotive consultants, we enable you to meet your clients needs and expectations. Networked opportunities are also absolutely critical when it comes to sales - a referral, whether it be good editorial or a glowing customer report are much stronger marketing tools than an expensive advertising campaign. Our automotive consultancy experience confirms this.
Whether you wish to engage in a high profile campaign using mass media, or a more subtle organic approach through Web 2.0, social networks and direct customer engagement, we can point you in the right direction. We strongly believe in the power of free media and controlled social networking exposure - this type of "E-PR" can be a very effective medium for delivering a powerful message to your target audience without a high cost or over-enthusiastic sales message. This is particularly important for fledgling manufacturers, who we can advise on the best way to present their new product to a very tough market place at a very reasonable cost. Our automotive consultants in the PR sector have excellent contacts within the motoring media, and we truly understand the power of viral web marketing and word of mouth - without doubt the most cost effective means to market your product.
For manufacturers, we have a network of specialists who can advise on anything from design to testing and distribution. We specialise in vehicle benchmarking, and have access to a large fleet of competitor vehicles, but more importantly can arrange ride and drive benchmarking events in Scotland on some of the world's best roads - Scotland has been used by manufacturers for years for discreet and effective vehicle testing, and our infrastructure and knowledge of the area is unsurpassed.
Team Targa automotive consultants offer their automotive consultancy on a freelance basis.
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